I was the lead designer for the 34 Degrees Crisps business while at Mad Studio, the agency of record. I not only led design on packaging and traditional marketing materials, but was also instrumental in reinventing their social media strategy.
In order to transform their online presence, the team at Mad Studio and I worked to identify trends in the online space that would help the client define and implement a brand-growth strategy.
We focused on creating content “buckets” and “themes” that played into their product and brand awareness goals. One especially successful tool, the monthly photoshoots, created unique content on an extremely fast turnaround and low budget.
Other steps included creating recipes and short, inspirational videos. These changes in strategy and execution resulted in a distinct and dramatic shift in user engagement across all 34 Degrees’ social media platforms.
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Agency: Mad Studio
Client: 34 Degrees Crisps
Art Direction: Elysia Syriac
Photography: Elysia Syriac
Food Styling: Elysia Syriac & Big Olive Creative
Copywriting & Recipe Dev: Big Olive Creative
Production: Elysia Syriac