While leading the design for 34 Degrees on behalf of Mad Studio, I created videos for trade show and social media.
I created and designed the trade show videos to promote product launches and made them longer in format to catch viewers’ eyes in a very chaotic atmosphere. The videos allowed 34 Degrees to quickly and successfully demonstrate the personality of the brand.
For social media, we designed around three content areas: education, entertainment and inspiration. The goal was to provide quick ideas and insights for their target audience that included product usage as well as everyday tips and tricks.
This is just a sampling of the work created.
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Agency: Mad Studio
Client: 34 Degrees Crisps
Art Direction: Elysia Syriac
Copywriting: Big Olive Creative
Food Styling: Elysia Syriac & Big Olive Creative
Production: Elysia Syriac
Animation: Siren Vid