Mad Studio was tasked with rebranding the four ale house restaurants owned by Breckenridge-Wynkoop. A major part of the project was to unite their online presence.
Ale houses are places to gather with friends, relax and share a good time. They’re never pretentious or arrogant. As a result, we designed an image-forward and community-oriented look and feel.
The layout focused on getting users to take two main actions: make reservations and view the menu. It also encouraged users to spend more time on the site by highlighting the local events, brands and efforts of the individual restaurants.
See full page layouts for desktop and mobile here.
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Agency: Mad Studio
Client: Breckenridge-Wynkoop Restaurant Holdings
Art Direction: Elysia Syriac, Monique VanAssche
Design: Elysia Syriac & Lisa Wright
Development: Carbon 8
Copywriting: Jay Roth
Photography: Marc Piscotty